BALR. — SS26 Lookbook
Graphic Design, Image Retouch
The concept behind the BALR. SS26 collection draws inspiration from the American culture, celebrating the raw energy of football as it’s lived in the streets. The editorial design takes cues from New York City’s urban landscape,
from towering skyscrapers to graffiti-covered playgrounds combined with scanned close-up imagery of the garments.
SADĀ — CHROME Campaign
Graphic Design, Photography, Art Direction
The concept of the CHROME campaign for SADĀ jewellery is inspired by the concept of duality, strength and softness, a unisex product that expresses individuality and honours the quiet confidence.
Shot on 35mm Kodak Portra 400 film.
Veloretti Kids SS24 Campaign
Art Direction, Visual Identity, Set Design and Styling
The Veloretti Kid’s Bikes collection for the Spring/Summer ’24 campaign highlights children's boundless imagination, showcasing how they transform any environment into their own playground. It depicts a surreal, yet, playful setting where kids explore their imagination while biking on their Veloretti bikes.
In collaboration with Noow studio.
Veloretti Ivy and Ace Two
Art Direction and Graphic Design
Creative direction and design for the advertisements of Veloretti's Ivy and Ace Two electric bikes. The visual concept aims to highlight their unique features and convey the premium riding experience, emphasising a sense of “effortless floating” and ease in daily commutes.
CGI work by Ivan Anton.
Veloretti City SS24 Campaign
Art Direction and Styling
The Veloretti City Bikes Collection for the Spring/Summer '24 campaign focuses on the joy of togetherness, the ordinary and the simple pleasure of commuting in the city with a Veloretti bike.
In collaboration with Noow studio.
Veloretti Ivy and Ace Two — OOH Campaign
Graphic Design
Out of home campaign introducing the new Ivy and Ace Two electric bikes in the Netherlands and Germany.
Signage for Veloretti’s brandstore —
Ivy and Ace Two bike launch
Graphic Design
I designed the window signage to subtly enhance the display without blocking natural light. Inspired by sunrise tones, selected words featured a gradient from dark to light, creating a dynamic visual effect as visitors moved along the storefront. Inside, the signage was positioned to cast soft shadows and patterns on the floor when illuminated, adding a layered, ambient experience.
Signage: Printed on waterproof, UV-protected vinyl.
Veloretti, Ivy and Ace Two Assembly
Art Direction and Graphic Design
A series of technical video guides on assembling the Veloretti Ive and Ace electric bike. This project aims to create a neutral, modern space that reflects the premium quality of the brand’s products.
In collaboration with Noow studio.
ZOO Magazine
Graphic Design
Editorial design for Issues 68 and 69.
Swinging Limbs
Graphic Design, Art direction and Photography
Swinging Limbs is an experiment, examining the concept of the body used as a material in design. Inspired by outdoor recreational spaces and an ancient Greek mythological creature, the Centaur. It combines imagery from architectural skatepark sites and bodily forms to create uncanny silhouettes in a sequence of editorial spreads. The work suggests a contemporary way of perceiving the human body by contradicting and altering its primary forms.
Cover: Screen printed, handmade metal binder.
Visions
Graphic Design, Art Direction, Textile
A lookbook publication accompanied by a silk scarf, showcasing various ways to use the item. A study on human and horse vision explores similarities and insights.
Cover: Leather fabric with a stencil design sprayed with transparent lacquer.
"_ That Disappears"
Graphic Design and Art Direction
A poster transformed into a folded publication with a custom holding case, showcasing a handwoven wig made of transparent threads from Ting Gong’s fashion collection.
Folded case: Handmade from plexiglass with engraved text.
