SADĀ — CHROME Campaign
Graphic Design, Photography, Art Direction
The concept of the CHROME campaign for SADĀ jewellery is inspired by the concept of duality, strength and softness, a unisex product that expresses individuality and honours the quiet confidence.
Veloretti Kids SS24 Campaign
Art Direction, Visual Identity, Set Design and Styling
The Veloretti Kid’s Bikes collection for the Spring/Summer ’24 campaign highlights children's boundless imagination, showcasing how they transform any environment into their own playground. It depicts a surreal, yet, playful setting where kids explore their imagination while biking on their Veloretti bikes.
In collaboration with Noow studio.
Veloretti Ivy and Ace Two
Art Direction and Graphic Design
Creative direction and design for the advertisements of Veloretti's Ivy and Ace Two electric bikes. The visual concept aims to highlight their unique features and convey the premium riding experience, emphasising a sense of “effortless floating” and ease in daily commutes.
CGI work by Ivan Anton.
Veloretti City SS24 Campaign
Art Direction and Styling
The Veloretti City Bikes Collection for the Spring/Summer '24 campaign focuses on the joy of togetherness, the ordinary and the simple pleasure of commuting in the city with a Veloretti bike.
In collaboration with Noow studio.
Veloretti Ivy and Ace Two — OOH Campaign
Graphic Design
Out of home campaign introducing the new Ivy and Ace Two electric bikes in the Netherlands and Germany.
Veloretti, Ivy and Ace Two Assembly
Art Direction and Graphic Design
A series of technical video guides on assembling your Veloretti electric bike. This project aims to create a neutral, modern space that reflects the premium quality of the brand’s products.
In collaboration with Noow studio.
ZOO Magazine
Graphic Design
Editorial design for Issues 68 and 69.
Swinging Limbs
Graphic Design, Art direction and Photography
Swinging Limbs is an experiment, examining the concept of the body used as a material in design. Inspired by outdoor recreational spaces and an ancient Greek mythological creature, the Centaur. It combines imagery from architectural skatepark sites and bodily forms to create uncanny silhouettes in a sequence of editorial spreads. The work suggests a contemporary way of perceiving the human body by contradicting and altering its primary forms.
Visions
Graphic Design, Art Direction, Textile
A lookbook publication accompanied by a silk scarf, showcasing various ways to use the item. A study on human and horse vision explores similarities and insights.
"_ That Disappears"
Graphic Design and Art Direction
A poster transformed into a folded publication with a custom holding case, showcasing a handwoven wig made of transparent threads from Ting Gong’s fashion collection.
